SHIFT SCALE

SHIFT SCALE

Updated

October 2025

Updated

October 2025

Updated

October 2025

Privacy

At Shift Scale (EPHEMERAL WINDS LDA), your privacy matters. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you interact with our website, services, products or offerings.

1. Who We Are

We are Shift Scale, an education and marketing company helping coaches, consultants and online creators build and scale profitable businesses through digital programs and coaching.

2. What Data We Collect

We collect the following types of personal data:

  • Identity data: Name, email address, business name, job title

  • Contact data: Phone number, address (if applicable)

  • Transaction data: Payment history, purchase records

  • Technical data: IP address, browser type, device info, cookies

  • Usage data: Pages visited, time spent on site, clicks, video watch activity

  • Marketing data: Responses to surveys, forms, email engagement

3. How We Collect It

We collect your data through:

  • Website forms and checkout pages

  • Program application forms

  • ManyChat or other chat automations

  • Email sign-up forms

  • Cookies and analytics tracking

  • Payment processors (Stripe, PayPal, Whop, others)

  • Manual onboarding for coaching programs

4. Why We Collect It

We only collect and use your data when necessary for:

  • Delivering our services and products

  • Processing payments and fulfilling purchases

  • Sending relevant email updates and training

  • Providing customer support

  • Improving website experience and analytics

  • Complying with legal and financial obligations

We do not sell or rent your data to any third parties.

5. How We Store and Protect Your Data

Your data is stored securely using industry-standard encryption, password protection, and limited access controls.

We use trusted third-party services such as:

  • ConvertKit for email communications

  • Stripe / PayPal / Whop for payments

  • Whatsapp / Whop / Discord / Skool for community access

  • Google Drive / Airtable for internal client management

  • ElevenLabs / Zapier / ManyChat / GHL for automation and tools

Your data is retained only as long as necessary for its intended purpose, or as required by law.

6. Your Rights (GDPR Compliant)

You have the right to:

  • Request access to the data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Object to or restrict data processing

  • Opt-out of marketing communications at any time

7. Cookies

We use cookies to optimise your experience, track page performance, and help us understand how visitors interact with our content. You can manage your cookie preferences in your browser settings.

8. Data Transfers

Your data may be processed outside the EU (e.g. in the US), particularly when using services like ConvertKit, Stripe, or Google. We only use providers that are GDPR-compliant and offer secure data handling standards.

9. Third Party Links

Our site and programs may link to third-party websites. We are not responsible for the content, policies, or practices of these external sites. Please read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will always be posted on this page with the “Last Updated” date at the top.

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SHIFT SCALE

Privacy

Terms

Shift Scale (EPHEMERAL WINDS LDA) is a business education and marketing company. We provide training, tools, and strategic insights to help coaches, creators and online experts grow their businesses. As with all educational content, results are never guaranteed. Every business is different, and outcomes depend on many factors including market conditions, individual skill, and effort. All content provided by Shift Scale is for informational and educational purposes only and does not constitute financial, legal, or professional advice. We do not make income claims or promise specific results. You are solely responsible for your own decisions, actions, and outcomes. By engaging with our content, products, or programs, you acknowledge and agree that Shift Scale™ is not liable for your success or failure, and that any results you experience are a direct reflection of your own choices and execution. This site is not affiliated with or endorsed by YouTube, Google, Bing, or Facebook / Meta in any way. YouTube® is a trademark of Google LLC. Bing® is a trademark of Microsoft Corporation. Facebook® is a trademark of Meta Platforms, Inc. © EPHEMERAL WINDS LDA (SHIFT SCALE). All rights reserved.

SHIFT SCALE

Privacy

Terms

Shift Scale (EPHEMERAL WINDS LDA) is a business education and marketing company. We provide training, tools, and strategic insights to help coaches, creators and online experts grow their businesses. As with all educational content, results are never guaranteed. Every business is different, and outcomes depend on many factors including market conditions, individual skill, and effort. All content provided by Shift Scale is for informational and educational purposes only and does not constitute financial, legal, or professional advice. We do not make income claims or promise specific results. You are solely responsible for your own decisions, actions, and outcomes. By engaging with our content, products, or programs, you acknowledge and agree that Shift Scale™ is not liable for your success or failure, and that any results you experience are a direct reflection of your own choices and execution. This site is not affiliated with or endorsed by YouTube, Google, Bing, or Facebook / Meta in any way. YouTube® is a trademark of Google LLC. Bing® is a trademark of Microsoft Corporation. Facebook® is a trademark of Meta Platforms, Inc. © EPHEMERAL WINDS LDA (SHIFT SCALE). All rights reserved.

SHIFT SCALE

Privacy

Terms

Shift Scale (EPHEMERAL WINDS LDA) is a business education and marketing company. We provide training, tools, and strategic insights to help coaches, creators and online experts grow their businesses. As with all educational content, results are never guaranteed. Every business is different, and outcomes depend on many factors including market conditions, individual skill, and effort. All content provided by Shift Scale is for informational and educational purposes only and does not constitute financial, legal, or professional advice. We do not make income claims or promise specific results. You are solely responsible for your own decisions, actions, and outcomes. By engaging with our content, products, or programs, you acknowledge and agree that Shift Scale™ is not liable for your success or failure, and that any results you experience are a direct reflection of your own choices and execution. This site is not affiliated with or endorsed by YouTube, Google, Bing, or Facebook / Meta in any way. YouTube® is a trademark of Google LLC. Bing® is a trademark of Microsoft Corporation. Facebook® is a trademark of Meta Platforms, Inc. © EPHEMERAL WINDS LDA (SHIFT SCALE). All rights reserved.